Infoseek, Microsoft Sign WebTV Pact

Share this article:
Internet navigation service Infoseek, Sunnyvale, CA, is now the exclusive provider of search and directory services on Microsoft Corp.'s WebTV Networks because of an agreement the two recently reached.


The two-year deal calls for Infoseek to pay WebTV a minimum of $26 million. Infoseek will be in charge of managing the advertising sales for online search and content advertising, including banner inventory.


Infoseek will keep 100 percent of the advertising revenue up to a predetermined amount, after that the revenue will be shared by the two. From June to August, WebTV Networks reported that it received an average of more than 40 million viewers a day.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.