Infoseek, Microsoft Sign WebTV Pact

Share this article:
Internet navigation service Infoseek, Sunnyvale, CA, is now the exclusive provider of search and directory services on Microsoft Corp.'s WebTV Networks because of an agreement the two recently reached.


The two-year deal calls for Infoseek to pay WebTV a minimum of $26 million. Infoseek will be in charge of managing the advertising sales for online search and content advertising, including banner inventory.


Infoseek will keep 100 percent of the advertising revenue up to a predetermined amount, after that the revenue will be shared by the two. From June to August, WebTV Networks reported that it received an average of more than 40 million viewers a day.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.