Informix Names Y&R to $40M Account

Share this article:
Informix Corp., a software and online technology marketer, has named Young & Rubicam, San Francisco, its ad agency of record for a $40 million account.


The choice of Y&R was based on the agency's positioning experience with high-profile brands in the Internet and technology areas, said Informix, Menlo Park, CA.


Carat Freeman, San Francisco, will buy media and Brouillard, New York, will handle public relations.


Informix's range of services includes creating scalable transaction processing infrastructure for online businesses; personalized content management; integrated business intelligence; and multimedia offerings.


Y&R will help shape a new corporate positioning for Informix and create in the coming months a global ad campaign slated to run in the United States, Europe and Asia.


Part of Young & Rubicam Inc., the San Francisco office of Y&R has clients such as Sony ITA, Covad, Blue Martini, Adobe and Command Audio. Billings last year were more than $300 million.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.