Informational Sites Must Justify ROI

Share this article:
Companies that run informational business-to-business sites face increased urgency to quantify their return on investment, according to an informal poll by ForeSee Results this month.


ForeSee Results, an Ann Arbor, MI-based predictive customer satisfaction measurement firm that also measures the effect of Web sites on users, conducted the poll among its BTB clients. Informational sites affect audiences in ways many site owners had not anticipated, poll results show.


Those who run informational sites report that though they have raw data such as traffic volume and page views, they lack insights on critical dimensions of site performance. ForeSee Results said there were three commonly cited issues that could be viewed as a checklist to measure success of current initiatives: quantify the site's value to your organization; determine whether basic brochure-ware sites are accomplishing their objectives; and get guidance on how to allocate site development resources.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.