Informatica Partners with Kana Communications

Share this article:
Informatica Corporation, Palo Alto, CA, a provider of integrated analytic solutions for e-business, and Kana Communications, Redwood City, CA, a provider of online customer communication solutions for marketing, sales and service, yesterday announced a strategic partnership.


Kana has agreed to bundle Informatica PowerMart with Kana Connect, an electronic direct marketing solution that enables e-businesses to deliver targeted messages to increase customer loyalty. To be resold as part of the Kana Conduits Enterprise Integration Platform, PowerMart will consolidate customer-related data from across an organization's transaction systems to enable more targeted, personalized online marketing campaigns to customers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.