Infor chosen by Swedish insurance giant Folksam

Share this article:

Swedish insurance company Folksam has chosen Infor CRM Epiphany to implement its five-year CRM vision.

Infor, Alpharetta, GA, said Infor CRM Epiphany enables Folksam to implement an advanced user interface for a CRM strategy that began in 2003.

Folksam, Stockholm, Sweden, offers a wide variety of insurance, savings and loan products, handles more than 18 million insurance contracts, has approximately 3,700 employees, and settles 600,000 claims every year from 100 offices throughout Sweden.

Infor CRM is an integrated marketing sales and service program that focuses on meeting industry-specific needs of customers. It integrates customer information from multiple enterprise systems into a single view.

Folksam and Infor's initial phase focused on data warehousing, analysis and process development. The deployment of Infor CRM Epiphany sales, service and inbound marketing will be fully supported by one system with one comprehensive customer view, enabling Folksam to completely implement all defined CRM processes and realize the full benefits of the strategy.

Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.