Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading.
A multichannel approach provides a clearer picture of DRTV's potential.
Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.
TV Goods Inc. has acquired AsSeenOnTV.com and toll-free number 866-AsSeenOnTV for $5 million in cash and stock from Seen on TV LLC.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.