Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading.
A multichannel approach provides a clearer picture of DRTV's potential.
Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.
TV Goods Inc. has acquired AsSeenOnTV.com and toll-free number 866-AsSeenOnTV for $5 million in cash and stock from Seen on TV LLC.
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