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Marketers Start Seeing ROI From Data-Related Investments

Marketers Start Seeing ROI From Data-Related Investments

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Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.

Infogroup expands list services team

Infogroup expands list services team

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Infogroup Targeting Solutions' list services business is expanding its list management and broker team as well as the leadership's responsibilities, the company said on Feb. 15.

Infogroup wins list management for Arizona Mail Order brands

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Infogroup won list management responsibilities for Arizona Mail Order Company lists and databases, effective Feb. 1.

Digital ascends but print still rules catalog business

Digital ascends but print still rules catalog business

Marketers in the publishing and catalog industries predict digital will serve a greater role in their campaigns over the next three years, but it will not completely replace print.

Mansell Group acquires e-mail shop WhatCounts

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Mansell Group, an Atlanta-based technology marketing services company, has acquired Seattle-based e-mail marketing firm WhatCounts. Terms of the deal were not disclosed.

Infogroup founder Gupta to launch new database business

Infogroup founder Gupta to launch new database business

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Vinod Gupta, Infogroup's founder and former chairman and CEO, will launch a new database business next month.

Grdodian promoted to president at Edith Roman-ePost Direct

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Infogroup promoted Greg Grdodian to president of its Edith Roman-ePost Direct division, the company said in a May 27 e-mail to clients.

Infogroup reports 3% Q1 revenue drop

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Infogroup reported May 3 that its net income in the first quarter of 2010 was $7.3 million, up from a $9.4 million loss in the same period last year. Operating income was $12.3 million, compared to operating income of $2.7 million in the first quarter of 2009.

Infogroup adds social capabilities

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Infogroup has introduced a suite of social media products.

Infogroup combines Yesmail and Walter Karl Interactive

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Infogroup has combined e-mail unit Yesmail and digital services arm Walter Karl Interactive into one entity, known as Infogroup Interactive. The unit merger is part of Infogroup's ongoing company-wide rebranding initiative, which began last month.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...