Infogroup wins list management for Arizona Mail Order brands

Share this article:

Infogroup won list management responsibilities for Arizona Mail Order Company lists and databases, effective Feb. 1.

Jana Ruelas, circulation manager at Arizona Mail Order, confirmed the partnership.

The lists include more than 656,000 12-month unique names from the company. Arizona Mail Order's masterfile includes customer names from its specialty apparel catalogs including Old Pueblo Traders, Coward Shoes, Bedford Fair Lifestyles and Willow Ridge.

Infogroup worked with Arizona Mail Order previously for many years through early 2008. 

Tony Troiano, account director, list management at Infogroup, told Direct Marketing News via email that Infogroup is "excited" to be working with the Arizona Mail Order brands again.

“We are looking forward to increasing their list rental revenue and expanding usage,” he said. “In addition to traditional list selects, we will be offering modeling from good customer match, regression and pre-built ‘Target Ready' models.”

Masterfile brand Old Pueblo Traders began in 1946 as a direct mail retailer of Southwestern fashions, moccasins, and Native American crafts and jewelry. Today the company sells crafts, jewelry, clothing and shoes to more than 403,000 buyers. Coward Shoes sells footwear, accessories, hats and handbags to more than 80,000 buyers. Bedford Fair Lifestyles sells fashion to women and counts more than 175,000 names on its list who have purchased in the last year. Willow Ridge, which also sells apparel to women, has 40,000 on its list.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.