InfoGroup to sell Macro International

Share this article:

InfoGroup Inc. today announced it has entered into an agreement to sell its subsidiary Macro International Inc. to ICF International.

The company acquired Macro International when it purchased research firm Opinion Research Corporation in December 2006.

Subject to the customary closing conditions, InfoGroup said it expects the cash transaction, which is valued at $155 million, to be completed within the next few days. InfoGroup plans to use substantially all of the net proceeds to reduce bank debt and significantly strengthen the company's balance sheet, it said.

“While we feel ORC and the market research business has synergies with the remainder of the company, Macro's focus on governmental social research is not a strategic fit for the company's overall portfolio of businesses,” said Bill Fairfield, InfoGroup's CEO. “Our strategy now is to focus on creating organic growth in our core businesses and developing new interactive sales and marketing solutions for our clients.”

 

 


Share this article:

More in Datamine

List: Gourmet Food Brands Masterfile - Infogroup

Gourmet Food Brands Masterfile - Infogroup - Reach a combined universe of buyers from Fannie May, Cheryl's and The Popcorn Factory. These buyers are an average age of 50 and have an estimated household income of $70K+, who purchase gourmet food and gift baskets.

List: Fashion Merchandise Flash Sale Respondents - Kroll Direct Marketing

Fashion Merchandise Flash Sale Respondents - Kroll Direct Marketing - This is a unique list of women that have demonstrated their willingness to be socially connected and take action to an ad in order to save money. Each of them have the ability to make ...

List: CWDkids Enhanced - Infogroup

CWDkids Enhanced - Infogroup - CWDkids Enhanced offers affluent consumers with Infogroup enhanced data to better target prospects. Enhancements include lifestyles, ethnicity, religion, demographic information, and political affiliation.