InfoGroup extends agreement with Alterian

Database provider and marketer InfoGroup today signed a new and expanded long-term agreement with integrated marketing provider Alterian.

Alterian and InfoGroup have been partners since 2001.

“This is a very successful partnership that extends back eight years,” said Michael Fisher, SVP of sales and marketing at Alterian. “The new agreement means a lot to us because it shows continued commitment to our technology and our platform.”

As per the agreement, InfoGroup will continue to provide its clients with current and new tools and technology that Alterian offers.

“The new agreement means that we're continuing to provide products and services based on the needs of our clients,” said Kelly Lootjer, director of external communication at InfoGroup. “We are committed to multichannel marketing platforms, and this is another example of that.”