InfoGroup extends agreement with Alterian

Share this article:

Database provider and marketer InfoGroup today signed a new and expanded long-term agreement with integrated marketing provider Alterian.

Alterian and InfoGroup have been partners since 2001.

“This is a very successful partnership that extends back eight years,” said Michael Fisher, SVP of sales and marketing at Alterian. “The new agreement means a lot to us because it shows continued commitment to our technology and our platform.”

As per the agreement, InfoGroup will continue to provide its clients with current and new tools and technology that Alterian offers.

“The new agreement means that we're continuing to provide products and services based on the needs of our clients,” said Kelly Lootjer, director of external communication at InfoGroup. “We are committed to multichannel marketing platforms, and this is another example of that.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.