Diary of a CMO

Marketing Needs Internal Engagement, Too

Marketing Needs Internal Engagement, Too

Month 6 at Mitel: Time to reassess and reengage with the team.

Technology Takes the Helm

Technology Takes the Helm

Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.

Listening? Check. Planning? Check. Now? Deliver...

Listening? Check. Planning? Check. Now? Deliver...

Month 4 for Mitel: The time for bold action is now.

Manage What You Measure

Manage What You Measure

Month 3: With a new marketing structure in place it's time to operationalize marketing plans.

As Marketing Strategy Evolves, So Must People and Processes

As Marketing Strategy Evolves, So Must People and Processes

There's an old saying that sales and marketing collaboration is not a problem, but a process. I subscribe to this maxim.

An Inside View of a Year in the Life of a CMO

An Inside View of a Year in the Life of a CMO

Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.