Infographic: The Road Less Traveled

Share this content:

Plenty of marketers today have a bachelor's or master's degree in marketing. But quite a few took a road less traveled—from engineering, sales, even customer service—to wind up in marketing. Direct Marketing News asked its readers about the paths they've taken to arrive at their current senior marketing role.

About 150 respondents shared with us their first job, career twists, mentors, and whether they would go back and change the course of their career. Here are their top responses in pictorial form:

Loading links....
close

Next Article in Infographics

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings