Infographic: Social Media Madness

Share this content:

March Madness rounds can be game changers for basketball fans engulfed in the competition. Similarly, social can be a game changer for marketers who connect with fans there.

According to “The State of Social Marketing 2014” survey by Socialbakers, 56.6% of marketers consider competitive social analysis important and 29.6% deem it somewhat or fairly important. However, given that less than one third of respondents (31.2%) use paid social analytics tools, marketers are missing out on a major scoring opportunity.

Additionally, while many marketers aim for a slam dunk by acquiring customers via social, too few are willing to assist. According to the survey, 61.7% of marketers surveyed list customer acquisition as a very important social media goal for 2014, but only 28.9% consider social customer care a very important goal.

In terms of building their social rosters, marketers surveyed say focusing on Facebook (81.2%), Twitter (43.7%), and YouTube (29.7%) is a high priority for them this year. Unfortunately, not every player will make the 2014 Dream Team. According to the survey, 60.9% of marketers say that Tumblr isn't a priority for them at all. Respondents also indicate that Pinterest (34.8%), Instagram (23.3%), and Google+ (22.8%) will experience their share of bench time.

Furthermore, marketers need the right coach to lead them to victory. Thirty-nine percent of SMB marketers say they receive social media marketing support from their CEO, compared to 19% who list their CMO. Contrastingly, 30% of large company marketers consider their head of digital clutch in providing support.

 In addition to needing the right coach, marketers need the right gear. Fifty-nine percent of marketers use publishing tools to manage their social content, yet 41% still exclusively publish and manage content directly on social platforms—making it more difficult to track performance, according to Socialbakers.


We know you love infographics. Check out some more Direct Marketing News originals.
Loading links....

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings