Infographic: Send a Good Impression

Share this content:

You can't spell email without the “m” and the “e.” And when it comes to using email to enhance consumer relationships, marketers must deliver more customization and less spam.

According to a recent YouGov online survey commissioned by Emailvision, entitled Emailvision Survey: Cultivating Brand Trust Online, 75% of the 2,001 adults surveyed hold grudges against brands that blast them with emails, and 71% hold unwelcomed emails responsible for their bitterness.

The respondents also cited the misspelling of their name (50%) and confusing their gender (40%) as main button pushers. Even so, 40% of respondents admitted that they wouldn't share personal information with a brand to receive more targeted emails. This figure jumped to 49% for adults who are 55 and older.

On the flip side, 28% of respondents are willing to give their name, 37% are willing to provide their age, and 38% are willing to list their gender, according to the survey. But is there a boundary between personal information and TMI? According to the study, 8% of consumers were even willing to tell a brand their underwear size to receive more relevant email offers.

We know you love infographics. Check out some more Direct Marketing News originals. 

Loading links....

Next Article in Infographics

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings