Infographic: Personalizing privacy

Share this content:

When it comes to sharing personal information, consumers often ask, “What's in it for me?” Many consumers are comfortable providing personal data in exchange for improvements to their customer experience, whether that be via more targeted communications or exclusive promotions or other enhanced interactions. Many of those same consumers, however, are concerned about brands acquiring their personal information through social networks.

According to findings from a recent survey of 1,000 consumers about privacy conducted by MyBuys and the e-Tailing Group, it seems that when it comes to consumer privacy, brands need to take the same type of personalized approach they do with direct marketing.

We know you love infographics. Check out some more Direct Marketing News originals.

Loading links....

Next Article in Infographics

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings