Infographic: Measures of Marketing Performance
Measuring marketing performance is a must now more than ever before. But marketers' approaches to doing so are as varied as the organizations they work for. Direct Marketing News and Beagle Research asked readers how they measure marketing performance at their company. About 50 respondents stepped outside their comfort zone to share with us how they measure marketing revenue performance, quality, and results, as well as attributing credits and leads.
Here are their top responses.