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Are Today's Marketers Still Loyal To Loyalty Programs?

Are Today's Marketers Still Loyal To Loyalty Programs?

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A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.

The Advancement of Ad Blockers

The Advancement of Ad Blockers

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69.8 million Americans will use an ad blocker this year, according to eMarketer.

Which U.S. Cities Are Ignoring Your Ads?

Which U.S. Cities Are Ignoring Your Ads?

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A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Does Your Data Management Need Some Spring Cleaning? [Infographic]

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Poor data quality and integration can cause a marketing mess.

Marketing Is Aging Like a Fine Wine [Infographic]

Marketing Is Aging Like a Fine Wine [Infographic]

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The discipline is projected to mature into a rich blend of social media and mobile engagement.

Companies' Investments in Email Marketers Vary Widely [Infographic]

Companies' Investments in Email Marketers Vary Widely [Infographic]

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The median salary for male email marketers is $15,000 more than that of females'.

Is Personalized Content Just What the Doctor Ordered? [Infographic]

Is Personalized Content Just What the Doctor Ordered? [Infographic]

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For most marketers, personalization is the cure for ineffective content.

Is Data Security Only a Myth? [Infographic]

Is Data Security Only a Myth? [Infographic]

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Data protection appears to be many companies' Achilles' heel.

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

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Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

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Today's content needs to be engaging and personalized to really pop.

Marketers Roll Out the Red Carpet for Marketing Automation [Infographic]

Marketers Roll Out the Red Carpet for Marketing Automation [Infographic]

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The technology's performance earns rave reviews from a majority of marketers.

Mobile Proves to Be Fruitful for Email [Infographic]

Mobile Proves to Be Fruitful for Email [Infographic]

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The mobile channel produces fertile results in terms of email opens and read time.

Consumers Are Guarded About Their Data [Infographic]

Consumers Are Guarded About Their Data [Infographic]

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Yet, some salute the practice of personalized customer service.

Marketers Want S'More Technology [Infographic]

Marketers Want S'More Technology [Infographic]

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Determining which solutions to implement can be a real adventure.

Data Keeps Email Relevance on Track [Infographic]

Data Keeps Email Relevance on Track [Infographic]

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Integrating email with other channels enables marketers to chug full steam ahead.

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

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But the future of search and display is fishy for companies in marketing services, media, and technology.

Smart Cookies Rely on Content Marketing [Infographic]

Smart Cookies Rely on Content Marketing [Infographic]

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CMOs need to act like publishers if they hope to make some dough.

Is Email Useful All Year Round? [Infographic]

Is Email Useful All Year Round? [Infographic]

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Of course it is. But there are dates when you should or shouldn't hit "send."

Consumers Didn't Leave Any Channel Out in the Cold This Thanksgiving Weekend

Consumers Didn't Leave Any Channel Out in the Cold This Thanksgiving Weekend

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But the percentage of e-commerce orders driven by social was a bit bleak.

Give Thanks for Data-Driven Marketing [Infographic]

Give Thanks for Data-Driven Marketing [Infographic]

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Don't let your organization stuff its database with poor quality information.

Marketers Ignore Consumers' Right to Vote [Infographic]

Marketers Ignore Consumers' Right to Vote [Infographic]

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Does your brand act on customer preferences? Or, are your promises to do so just political jargon?

The Content Marketing Buzz Kill [Infographic]

The Content Marketing Buzz Kill [Infographic]

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Marketers and creatives feel the sting when there's a lack of collaboration on content marketing efforts.

Consumers Refuse to Be Part of the Same Crop [Infographic]

Consumers Refuse to Be Part of the Same Crop [Infographic]

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To grow their business, marketers must cultivate personalization.

Retailers Fail to Fully Leverage Customer Data [Infographic]

Retailers Fail to Fully Leverage Customer Data [Infographic]

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Identifying top customers shouldn't be a game of Where's Waldo?

Businesses Are Hungry for Technology Stacks [Infographic]

Businesses Are Hungry for Technology Stacks [Infographic]

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When technology and resources are sandwiched together, marketers can serve up delectable results.

Email Continues to Score Some Love [Infographic]

Email Continues to Score Some Love [Infographic]

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And it looks like marketers are open to playing with third parties.

This Holiday Season Is Mission: Possible [Infographic]

This Holiday Season Is Mission: Possible [Infographic]

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Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.

A Day in the Life of Scott Brinker: Marketing Technologist

A Day in the Life of Scott Brinker: Marketing Technologist

The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Are Your Lead-Gen Strategies Up to Par? [Infographic]

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Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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