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Infographic: Marketers Lose Sight of the (Money)ball

Infographic: Marketers Lose Sight of the (Money)ball

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Failing to measure ROI keeps marketers from getting to the big leagues.

Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

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As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

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CMOs had greater responsibility once—it was awful, according to one famous feline.

Infographic: Talkin' 'bout My Generation

Infographic: Talkin' 'bout My Generation

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Make peace with millennials by giving them a voice.

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

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Marketers need more than just luck to convince consumers to share their data.

Infographic: Social Media Madness

Infographic: Social Media Madness

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Marketers aim to score customers, but fail to assist.

Infographic: CIO/CMOjo

Infographic: CIO/CMOjo

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When it comes to CIO/CMO collaboration, the question is not "if," but "how."

Infographic: Marketers' Three-Ring Focus

Infographic: Marketers' Three-Ring Focus

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Email, social, and mobile are 2014's main marketing acts.

Infographic: Marketers Allow Social and Analytics to Tell Their Fortunes

Infographic: Marketers Allow Social and Analytics to Tell Their Fortunes

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The future looks bright for marketers' budgets.

Infographic: Return Your Customers' Love

Infographic: Return Your Customers' Love

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Consumers subscribe to brands' mobile messages, but then many marketers disconnect.

Infographic: Email Marketing Wins the Gold

Infographic: Email Marketing Wins the Gold

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But customer preferences take the bronze

Fast Facts: February 2014

Fast Facts: February 2014

Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.

Marketing Chatter: February 2014

Marketing Chatter: February 2014

Observations from around the Twitter-sphere. Follow us @dmnews.

Infographic: Marketing Spending to Rise in 2014

Infographic: Marketing Spending to Rise in 2014

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Winterberry Group predicts slow growth in spending across marketing channels.

Infographic: Influencers Are Brands' MVPs

Infographic: Influencers Are Brands' MVPs

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Sponsored content helps brands tackle customer engagement through community outreach.

Infographic: SMBs Play an Essential Role in the Big Brand Game

Infographic: SMBs Play an Essential Role in the Big Brand Game

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When it comes to small and medium-size business (SMB) customers, brands aren't playing around.

Infographic: Marketers' Growing "App"etite

Infographic: Marketers' Growing "App"etite

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As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.

Infographic: The Taxonomy of the Penny-Pincher

Infographic: The Taxonomy of the Penny-Pincher

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Know which customers discount your deals and which ones can't get enough.

Marketing Chatter: January 2014

Marketing Chatter: January 2014

Observations from around the Twitter-sphere.

Fast Facts: January 2014

Fast Facts: January 2014

Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.

Infographic: Marketing Growth on the Horizon

Infographic: Marketing Growth on the Horizon

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Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections from around the industry.

Infographic: The Right (Marketing) Tool for the Job

Infographic: The Right (Marketing) Tool for the Job

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Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.

Infographic: Concocting the Perfect Digital Mix

Infographic: Concocting the Perfect Digital Mix

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A growing number of marketers are making digital marketing a top-shelf priority.

Infographic: Email and Mobile Top Small Businesses' 2014 Wish Lists

Infographic: Email and Mobile Top Small Businesses' 2014 Wish Lists

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Will SMBs fulfill their New Year's resolutions for marketing enhancements?

Infographic: A Three-Course Shopping Spectacular

Infographic: A Three-Course Shopping Spectacular

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Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.

Infographic: How Organized Is Your Marketing Organization?

Infographic: How Organized Is Your Marketing Organization?

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It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.

Fast Facts: December 2013

Fast Facts: December 2013

Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.

Marketing Chatter: December 2013

Marketing Chatter: December 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

Infographic: Marketers Struggle to Make the (Data-Driven) Grade

Infographic: Marketers Struggle to Make the (Data-Driven) Grade

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If marketers want to be at the top of their class, they have to brush up on data management.

Infographic: The "Smarter" Sex

Infographic: The "Smarter" Sex

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Which gender is more reliant on their smartphone for holiday shopping? It depends.

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Turning Big Data Into Smart Data

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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.