Failing to measure ROI keeps marketers from getting to the big leagues.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
CMOs had greater responsibility once—it was awful, according to one famous feline.
Make peace with millennials by giving them a voice.
Marketers need more than just luck to convince consumers to share their data.
Marketers aim to score customers, but fail to assist.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
Email, social, and mobile are 2014's main marketing acts.
The future looks bright for marketers' budgets.
Consumers subscribe to brands' mobile messages, but then many marketers disconnect.
But customer preferences take the bronze
Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.
Observations from around the Twitter-sphere. Follow us @dmnews.
Winterberry Group predicts slow growth in spending across marketing channels.
Sponsored content helps brands tackle customer engagement through community outreach.
When it comes to small and medium-size business (SMB) customers, brands aren't playing around.
As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.
Know which customers discount your deals and which ones can't get enough.
Observations from around the Twitter-sphere.
Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.
Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections from around the industry.
Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.
A growing number of marketers are making digital marketing a top-shelf priority.
Will SMBs fulfill their New Year's resolutions for marketing enhancements?
Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.
It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.
If marketers want to be at the top of their class, they have to brush up on data management.
Which gender is more reliant on their smartphone for holiday shopping? It depends.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.