Infographic

Customer Experience Failures Balloon Into Bigger Problems [Infographic]

Customer Experience Failures Balloon Into Bigger Problems [Infographic]

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Poor customer experiences can lead to deflated revenue and loyalty.

Email Marketing: A True Diamond in the Rough [Infographic]

Email Marketing: A True Diamond in the Rough [Infographic]

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Although click-through rates remain dull, the channel still dazzles in terms of engagement.

CMOs Scream for Multichannel Marketing [Infographic]

CMOs Scream for Multichannel Marketing [Infographic]

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Siloed marketing will melt away engagement and purchase opportunities.

The Small Business Owner: A One-Man Band [Infographic]

The Small Business Owner: A One-Man Band [Infographic]

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Finding new customers and retaining existing ones isn't every owner's forte.

Marketers Fail to Hit the Target [Infographic]

Marketers Fail to Hit the Target [Infographic]

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Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.

How Green Are Your Consumers? [Infographic]

How Green Are Your Consumers? [Infographic]

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Being eco-friendly can help brands earn some green, too.

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

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But privacy and security concerns can make them go bananas.

Email Marketers Aren't Out of the Woods [Infographic]

Email Marketers Aren't Out of the Woods [Infographic]

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Indeed, marketers are in the thick of it in terms of segmentation.

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Content That Fits Your Marketing Strategy to a Tea [Infographic]

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Marketers are heating up engagement by steeping customers in an abundance of valuable content.

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

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Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

Marketers Dive Deep Into Digital [Infographic]

Marketers Dive Deep Into Digital [Infographic]

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Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.

Entertainment Marketing Gets Cast in a Leading Role [Infographic]

Entertainment Marketing Gets Cast in a Leading Role [Infographic]

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But is its performance enough to win the desired results?

Brands Now Depend on Modern Marketers to Get the Job Done [Infographic]

Brands Now Depend on Modern Marketers to Get the Job Done [Infographic]

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Wanted: Marketers with digital, social, content creation, and analytics skills.

Digital Is a Marketer's Wonderland [Infographic]

Digital Is a Marketer's Wonderland [Infographic]

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Are you late to the digital party?

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

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But consumers are confident that the government and brands will brew up a solution

Marketers Agree That Data's Role Is Blooming [Infographic]

Marketers Agree That Data's Role Is Blooming [Infographic]

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Data's influence on content and decision making continues to grow in 2015.

The Art of Content Marketing [Infographic]

The Art of Content Marketing [Infographic]

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A lack of speed and collaboration can inhibit the craft.

Feelin' the Love [Infographic]

Feelin' the Love [Infographic]

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CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.

Orchestrating a "Smarter" Shopping Experience [Infographic]

Orchestrating a "Smarter" Shopping Experience [Infographic]

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The ring of the mobile register is music to marketers' ears.

Consumers' Holiday Wish List [Infographic]

Consumers' Holiday Wish List [Infographic]

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Location-specific and up-to-date content are this year's must-haves.

Data-Driven Marketing Speeds Success [infographic]

Data-Driven Marketing Speeds Success [infographic]

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But poor data quality can stall progress.

Will Marketers Bring Home the Bacon in 2015? [Infographic]

Will Marketers Bring Home the Bacon in 2015? [Infographic]

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A well-balanced budget may be in order for the New Year.

Is Mobile More Than a Shiny New Toy? [Infographic]

Is Mobile More Than a Shiny New Toy? [Infographic]

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Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.

Consumers Won't Mask Their Data Privacy Concerns [Infographic]

Consumers Won't Mask Their Data Privacy Concerns [Infographic]

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But that doesn't stop them from sharing information with certain sectors.

Finding a New Digital Rhythm [Infographic]

Finding a New Digital Rhythm [Infographic]

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Is your marketing taking one step forward and two steps back?

Are Traditional Marketing Channels Past Their Prime? [Infographic]

Are Traditional Marketing Channels Past Their Prime? [Infographic]

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There's a reason these oldie-but-goodies are still around.

Are Marketers Bugging IT Buyers? [Infographic]

Are Marketers Bugging IT Buyers? [Infographic]

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Some marketers are drawing IT purchasers into their web under the guise of customer centricity.

Marketers' Twisted Cross-Channel Attribution [Infographic]

Marketers' Twisted Cross-Channel Attribution [Infographic]

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Why they struggle to connect the dots.

Email's Mixed Messages

Email's Mixed Messages

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Email volume has increased 9% year over year in marketers' attempts to woo customers.

What Marketing Will Look Like in 2024 [Infographic]

What Marketing Will Look Like in 2024 [Infographic]

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The future looks bright for interactive channels.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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