Marketers now dedicate a quarter of their budgets to IT spending.
When it comes to mobile conversions, many retailers can't get off of the bunny hill.
Can marketers harmonize the two ad forms?
When it comes to finding the right content, it's on like Donkey Kong.
Can today's players get their heads in the marketing game?
CMOs and CFOs need to collaborate. Here's why.
Not all consumers think data collection is the cat's meow.
A successful mobile strategy takes brains, heart, and courage.
Win-back emails ask subscribers for one more chance.
Brands value mom—and her business.
Some marketers' data hygiene practices have gone a little "sow"er.
Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.
Failing to measure ROI keeps marketers from getting to the big leagues.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
CMOs had greater responsibility once—it was awful, according to one famous feline.
Make peace with millennials by giving them a voice.
Marketers need more than just luck to convince consumers to share their data.
Marketers aim to score customers, but fail to assist.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
Email, social, and mobile are 2014's main marketing acts.
The future looks bright for marketers' budgets.
Consumers subscribe to brands' mobile messages, but then many marketers disconnect.
But customer preferences take the bronze
Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.
Observations from around the Twitter-sphere. Follow us @dmnews.
Winterberry Group predicts slow growth in spending across marketing channels.
Sponsored content helps brands tackle customer engagement through community outreach.
When it comes to small and medium-size business (SMB) customers, brands aren't playing around.
As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.