As customers' demands increase, so must marketers' digital skill sets and budgets.
Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
If brands want to win big, they need to incorporate seamless customer experiences.
Tune into how your customers really view video.
Want powerful insights? Include science in your marketing mix.
Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
Social has become a marketing mainstay, but how much do marketers use social themselves—in their career and in their personal lives? We polled our readers.
Myriad data issues stand in the way of some marketers' ability to effectively measure ROI.
Millennials add entertainment, not brand engagement, to their grocery shopping.
Ineffective measurements and VoC tactics can lead local marketers astray.
Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.
Direct Marketing News recently asked readers what they enjoy most about being a marketing leader, and their answers were great.
Don't leave customer interactions unbridled. Engage in two-way conversations.
Consumers would rather buy their favorite brands than shop around for private label products.
Having marketers as your audience is a challenge because they're smart and know all the tricks.
Spidey-sense...tingling...with so many responsibilities!
Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.
Observations from around the Twitter-sphere.
Infographics have become an immensely popular way to convey stats, data, and other useful information.
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.
Brands that produce content zoom past the competition in terms of traffic and lead generation.
Digital marketing: If you want it done right, do it yourself.
Young consumers' expectations go green. More millennials are sticking it to the brand and favoring companies with strong environmental and ethical practices.
It's all about visual content. We all know that—but why don't we put it into practice?
Consumers are still open to receiving email marketing messages via email, but be prepared to have youremail quickly deleted if it's not relevant.
More than half of the marketers tapped in a recent survey said mobile rings up greater ROI than traditional marketing programs do.
When it comes to consumer privacy, brands need to take the same type of personalized approach they do with direct marketing.
As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.