Infographic

Mobile Proves to Be Fruitful for Email [Infographic]

Mobile Proves to Be Fruitful for Email [Infographic]

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The mobile channel produces fertile results in terms of email opens and read time.

Consumers Are Guarded About Their Data [Infographic]

Consumers Are Guarded About Their Data [Infographic]

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Yet, some salute the practice of personalized customer service.

Marketers Want S'More Technology [Infographic]

Marketers Want S'More Technology [Infographic]

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Determining which solutions to implement can be a real adventure.

Data Keeps Email Relevance on Track [Infographic]

Data Keeps Email Relevance on Track [Infographic]

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Integrating email with other channels enables marketers to chug full steam ahead.

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

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But the future of search and display is fishy for companies in marketing services, media, and technology.

Smart Cookies Rely on Content Marketing [Infographic]

Smart Cookies Rely on Content Marketing [Infographic]

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CMOs need to act like publishers if they hope to make some dough.

Is Email Useful All Year Round? [Infographic]

Is Email Useful All Year Round? [Infographic]

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Of course it is. But there are dates when you should or shouldn't hit "send."

Consumers Didn't Leave Any Channel Out in the Cold This Thanksgiving Weekend

Consumers Didn't Leave Any Channel Out in the Cold This Thanksgiving Weekend

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But the percentage of e-commerce orders driven by social was a bit bleak.

Give Thanks for Data-Driven Marketing [Infographic]

Give Thanks for Data-Driven Marketing [Infographic]

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Don't let your organization stuff its database with poor quality information.

Marketers Ignore Consumers' Right to Vote [Infographic]

Marketers Ignore Consumers' Right to Vote [Infographic]

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Does your brand act on customer preferences? Or, are your promises to do so just political jargon?

The Content Marketing Buzz Kill [Infographic]

The Content Marketing Buzz Kill [Infographic]

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Marketers and creatives feel the sting when there's a lack of collaboration on content marketing efforts.

Consumers Refuse to Be Part of the Same Crop [Infographic]

Consumers Refuse to Be Part of the Same Crop [Infographic]

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To grow their business, marketers must cultivate personalization.

Retailers Fail to Fully Leverage Customer Data [Infographic]

Retailers Fail to Fully Leverage Customer Data [Infographic]

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Identifying top customers shouldn't be a game of Where's Waldo?

Businesses Are Hungry for Technology Stacks [Infographic]

Businesses Are Hungry for Technology Stacks [Infographic]

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When technology and resources are sandwiched together, marketers can serve up delectable results.

Email Continues to Score Some Love [Infographic]

Email Continues to Score Some Love [Infographic]

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And it looks like marketers are open to playing with third parties.

This Holiday Season Is Mission: Possible [Infographic]

This Holiday Season Is Mission: Possible [Infographic]

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Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.

A Day in the Life of Scott Brinker: Marketing Technologist

A Day in the Life of Scott Brinker: Marketing Technologist

The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Are Your Lead-Gen Strategies Up to Par? [Infographic]

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Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.

The Profitable CFO-CMO Partnership [Infographic]

The Profitable CFO-CMO Partnership [Infographic]

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Together, the two executives can produce sweet results.

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

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Looks like the mobile and social waves are gaining momentum.

The Top 10 DMN Infographics in  2015

The Top 10 DMN Infographics in 2015

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Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

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Deciding between first-, second-, and third-party data can be more than some marketers can bear.

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

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The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.

The Marketing Conference Survival Guide [Infographic]

The Marketing Conference Survival Guide [Infographic]

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A cheat sheet to help event-going veterans and newbies alike gear up for their next summit.

Customer Experience Failures Balloon Into Bigger Problems [Infographic]

Customer Experience Failures Balloon Into Bigger Problems [Infographic]

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Poor customer experiences can lead to deflated revenue and loyalty.

Email Marketing: A True Diamond in the Rough [Infographic]

Email Marketing: A True Diamond in the Rough [Infographic]

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Although click-through rates remain dull, the channel still dazzles in terms of engagement.

CMOs Scream for Multichannel Marketing [Infographic]

CMOs Scream for Multichannel Marketing [Infographic]

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Siloed marketing will melt away engagement and purchase opportunities.

The Small Business Owner: A One-Man Band [Infographic]

The Small Business Owner: A One-Man Band [Infographic]

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Finding new customers and retaining existing ones isn't every owner's forte.

Marketers Fail to Hit the Target [Infographic]

Marketers Fail to Hit the Target [Infographic]

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Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...