Poor data quality and integration can cause a marketing mess.
The discipline is projected to mature into a rich blend of social media and mobile engagement.
The median salary for male email marketers is $15,000 more than that of females'.
For most marketers, personalization is the cure for ineffective content.
Data protection appears to be many companies' Achilles' heel.
Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.
Today's content needs to be engaging and personalized to really pop.
The technology's performance earns rave reviews from a majority of marketers.
The mobile channel produces fertile results in terms of email opens and read time.
But not everyone is following suit.
Yet, some salute the practice of personalized customer service.
Determining which solutions to implement can be a real adventure.
Integrating email with other channels enables marketers to chug full steam ahead.
But the future of search and display is fishy for companies in marketing services, media, and technology.
CMOs need to act like publishers if they hope to make some dough.
Of course it is. But there are dates when you should or shouldn't hit "send."
But the percentage of e-commerce orders driven by social was a bit bleak.
Don't let your organization stuff its database with poor quality information.
Does your brand act on customer preferences? Or, are your promises to do so just political jargon?
Marketers and creatives feel the sting when there's a lack of collaboration on content marketing efforts.
To grow their business, marketers must cultivate personalization.
Identifying top customers shouldn't be a game of Where's Waldo?
When technology and resources are sandwiched together, marketers can serve up delectable results.
And it looks like marketers are open to playing with third parties.
Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.
The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.
Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.
Together, the two executives can produce sweet results.
Looks like the mobile and social waves are gaining momentum.
Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.