May 10, 2013
As customers' demands increase, so must marketers' digital skill sets and budgets.
May 01, 2013
Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.
May 01, 2013
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
April 19, 2013
If brands want to win big, they need to incorporate seamless customer experiences.
April 12, 2013
Tune into how your customers really view video.
April 05, 2013
Want powerful insights? Include science in your marketing mix.
April 01, 2013
Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today.
April 01, 2013
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
March 29, 2013
Social has become a marketing mainstay, but how much do marketers use social themselves—in their career and in their personal lives? We polled our readers.
March 29, 2013
Myriad data issues stand in the way of some marketers' ability to effectively measure ROI.
March 08, 2013
Millennials add entertainment, not brand engagement, to their grocery shopping.
March 01, 2013
Ineffective measurements and VoC tactics can lead local marketers astray.
March 01, 2013
Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.
March 01, 2013
Direct Marketing News recently asked readers what they enjoy most about being a marketing leader, and their answers were great.
February 22, 2013
Don't leave customer interactions unbridled. Engage in two-way conversations.
February 15, 2013
Consumers would rather buy their favorite brands than shop around for private label products.
February 13, 2013
Having marketers as your audience is a challenge because they're smart and know all the tricks.
February 01, 2013
Spidey-sense...tingling...with so many responsibilities!
February 01, 2013
Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.
January 11, 2013
Infographics have become an immensely popular way to convey stats, data, and other useful information.
January 01, 2013
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.
November 30, 2012
Brands that produce content zoom past the competition in terms of traffic and lead generation.
November 16, 2012
Digital marketing: If you want it done right, do it yourself.
November 02, 2012
Young consumers' expectations go green. More millennials are sticking it to the brand and favoring companies with strong environmental and ethical practices.
October 09, 2012
It's all about visual content. We all know that—but why don't we put it into practice?
October 01, 2012
Consumers are still open to receiving email marketing messages via email, but be prepared to have youremail quickly deleted if it's not relevant.
August 17, 2012
More than half of the marketers tapped in a recent survey said mobile rings up greater ROI than traditional marketing programs do.
August 10, 2012
When it comes to consumer privacy, brands need to take the same type of personalized approach they do with direct marketing.
August 02, 2012
As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
