Poor customer experiences can lead to deflated revenue and loyalty.
Although click-through rates remain dull, the channel still dazzles in terms of engagement.
Siloed marketing will melt away engagement and purchase opportunities.
Finding new customers and retaining existing ones isn't every owner's forte.
Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.
Being eco-friendly can help brands earn some green, too.
But privacy and security concerns can make them go bananas.
Indeed, marketers are in the thick of it in terms of segmentation.
Marketers are heating up engagement by steeping customers in an abundance of valuable content.
Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.
Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.
But is its performance enough to win the desired results?
Wanted: Marketers with digital, social, content creation, and analytics skills.
Are you late to the digital party?
But consumers are confident that the government and brands will brew up a solution
Data's influence on content and decision making continues to grow in 2015.
A lack of speed and collaboration can inhibit the craft.
CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.
The ring of the mobile register is music to marketers' ears.
Location-specific and up-to-date content are this year's must-haves.
But poor data quality can stall progress.
A well-balanced budget may be in order for the New Year.
Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.
But that doesn't stop them from sharing information with certain sectors.
Is your marketing taking one step forward and two steps back?
There's a reason these oldie-but-goodies are still around.
Some marketers are drawing IT purchasers into their web under the guise of customer centricity.
Why they struggle to connect the dots.
Email volume has increased 9% year over year in marketers' attempts to woo customers.
The future looks bright for interactive channels.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...