But poor data quality can stall progress.
A well-balanced budget may be in order for the New Year.
Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.
But that doesn't stop them from sharing information with certain sectors.
Is your marketing taking one step forward and two steps back?
There's a reason these oldie-but-goodies are still around.
Some marketers are drawing IT purchasers into their web under the guise of customer centricity.
Why they struggle to connect the dots.
Email volume has increased 9% year over year in marketers' attempts to woo customers.
The future looks bright for interactive channels.
Simplifying the process of creating professional presentations and infographics is Visme's mission.
But will data privacy and internal resource concerns leave them calling for their mummies?
When it comes to personalization, testing, and tracking, it's anybody's game.
Why this last season was the most memorable yet.
Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...
Increased productivity is the real Hook for marketing automation.
Proof that email isn't a prehistoric channel after all.
Marketers now dedicate a quarter of their budgets to IT spending.
When it comes to mobile conversions, many retailers can't get off of the bunny hill.
Can marketers harmonize the two ad forms?
When it comes to finding the right content, it's on like Donkey Kong.
Can today's players get their heads in the marketing game?
CMOs and CFOs need to collaborate. Here's why.
Not all consumers think data collection is the cat's meow.
A successful mobile strategy takes brains, heart, and courage.
Win-back emails ask subscribers for one more chance.
Brands value mom—and her business.
Some marketers' data hygiene practices have gone a little "sow"er.
Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.