Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.
Social has become a marketing mainstay, but how much do marketers use social themselves—in their career and in their personal lives? We polled our readers.
Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.
Direct Marketing News recently asked readers what they enjoy most about being a marketing leader, and their answers were great.
Spidey-sense...tingling...with so many responsibilities!
Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.
Observations from around the Twitter-sphere.
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.