May 01, 2013
Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.
March 29, 2013
Social has become a marketing mainstay, but how much do marketers use social themselves—in their career and in their personal lives? We polled our readers.
March 01, 2013
Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.
March 01, 2013
Direct Marketing News recently asked readers what they enjoy most about being a marketing leader, and their answers were great.
Spidey-sense...tingling...with so many responsibilities!
February 01, 2013
Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.
January 01, 2013
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.