Infographic: Unwrapping holiday shopping preferences

Share this article:

For marketers, it's the most wonderful time of the year.
The holidays are a time for retailers to shovel in the dough, and can account for 25 to 40% of retailers' annual sales, according to the National Retail Federation. Yet with digital on the rise, 65% of marketers feel unprepared for the increase in channel and device options, according to Yesmail Interactive.
Responding to marketers' concern, the company recently surveyed more than 500 consumers on their shopping habits and digital usage to uncover how and when they prefer to shop.
Knowing when consumers begin their holiday shopping is crucial. Yesmail says that 20% of surveyed consumers kick off their holiday shopping before October, allowing for more early bird messages. Nearly the same number (24%) procrastinates and waits until December.
When it comes to shopping, a mobile device is a consumer's best friend. Forty-eight percent of surveyed consumers use their mobile device in-store to read product reviews and 64% will visit a company's website to gain further details on a product.
Holiday shoppers also value email promotions; 80% of survey respondents claim that email promotions either “somewhat” or “strongly” influence their decision to buy online.
In terms of social, marketers need to keep their customers' friends and followers in mind. About a third (34%) of surveyed shoppers say they made a purchase after seeing a social media promotion.

We know you love infographics. Check out some more Direct Marketing News originals.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns. Uncorks New Digital Marketing Opportunities Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.