Infographic: The Road Less Traveled

Share this article:

Plenty of marketers today have a bachelor's or master's degree in marketing. But quite a few took a road less traveled—from engineering, sales, even customer service—to wind up in marketing. Direct Marketing News asked its readers about the paths they've taken to arrive at their current senior marketing role.

About 150 respondents shared with us their first job, career twists, mentors, and whether they would go back and change the course of their career. Here are their top responses in pictorial form:

Share this article:
close

Next Article in Infographics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Infographics

Infographic: Marketers Lose Sight of the (Money)ball

Infographic: Marketers Lose Sight of the (Money)ball

Failing to measure ROI keeps marketers from getting to the big leagues.

Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

CMOs had greater responsibility once—it was awful, according to one famous feline.