Infographic: The People Side of Marketing

Share this article:

Marketing strategy is complex. But marketing management—the people side of the discipline—also has its share of challenges and rewards. Direct Marketing News recently asked readers what they enjoy most about being a marketing leader. More than 100 shared the benefits and challenges of marketing leadership, revealed how they inspire their team, and divulged their dream job.

Here, their top responses:

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions