Infographic: The People Side of Marketing

Share this article:

Marketing strategy is complex. But marketing management—the people side of the discipline—also has its share of challenges and rewards. Direct Marketing News recently asked readers what they enjoy most about being a marketing leader. More than 100 shared the benefits and challenges of marketing leadership, revealed how they inspire their team, and divulged their dream job.

Here, their top responses:

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Infographics

Infographic: Marketers Lose Sight of the (Money)ball

Infographic: Marketers Lose Sight of the (Money)ball

Failing to measure ROI keeps marketers from getting to the big leagues.

Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

CMOs had greater responsibility once—it was awful, according to one famous feline.