Infographic: Send a Good Impression

Share this article:

You can't spell email without the “m” and the “e.” And when it comes to using email to enhance consumer relationships, marketers must deliver more customization and less spam.

According to a recent YouGov online survey commissioned by Emailvision, entitled Emailvision Survey: Cultivating Brand Trust Online, 75% of the 2,001 adults surveyed hold grudges against brands that blast them with emails, and 71% hold unwelcomed emails responsible for their bitterness.

The respondents also cited the misspelling of their name (50%) and confusing their gender (40%) as main button pushers. Even so, 40% of respondents admitted that they wouldn't share personal information with a brand to receive more targeted emails. This figure jumped to 49% for adults who are 55 and older.

On the flip side, 28% of respondents are willing to give their name, 37% are willing to provide their age, and 38% are willing to list their gender, according to the survey. But is there a boundary between personal information and TMI? According to the study, 8% of consumers were even willing to tell a brand their underwear size to receive more relevant email offers.

We know you love infographics. Check out some more Direct Marketing News originals. 

Share this article:
close

Next Article in Infographics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Infographics

Are CMOs the New Mr. Robotos? [Infographic]

Are CMOs the New Mr. Robotos? [Infographic]

Marketers now dedicate a quarter of their budgets to IT spending.

Scaling the Mobile Mountain [Infographic]

Scaling the Mobile Mountain [Infographic]

When it comes to mobile conversions, many retailers can't get off of the bunny hill.

Fast Facts: July 2014

Fast Facts: July 2014

Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.