Infographic: Personalizing privacy

Share this article:

When it comes to sharing personal information, consumers often ask, “What's in it for me?” Many consumers are comfortable providing personal data in exchange for improvements to their customer experience, whether that be via more targeted communications or exclusive promotions or other enhanced interactions. Many of those same consumers, however, are concerned about brands acquiring their personal information through social networks.

According to findings from a recent survey of 1,000 consumers about privacy conducted by MyBuys and the e-Tailing Group, it seems that when it comes to consumer privacy, brands need to take the same type of personalized approach they do with direct marketing.

We know you love infographics. Check out some more Direct Marketing News originals.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Infographics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Infographics

Fast Facts: September 2014

Fast Facts: September 2014

Some quick info hits to keep you up-to-date, including the percentage of revenue attributable to mobile phone and tablet purchases in Q1 2014.

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

B2Bs and B2Cs Are Breaking Bad e-Com Habits ...

Why this last season was the most memorable yet.

Feeding the Mobile Sharks[Infographic]

Feeding the Mobile Sharks [Infographic]

Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...