As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers associated with the event. Sponsorship, broadcast revenue, and global audiences continue to grow—with the summer games often outperforming their winter counterparts. Here's our roundup of select marketing-related statistics from the Olympic Games:
Marketing and IT come together to fight for customer-centric initiatives.
As customers' demands increase, so must marketers' digital skill sets and budgets.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
