Infographic: Measures of Marketing Performance

Share this article:

Measuring marketing performance is a must now more than ever before. But marketers' approaches to doing so are as varied as the organizations they work for. Direct Marketing News and Beagle Research asked readers how they measure marketing performance at their company. About 50 respondents stepped outside their comfort zone to share with us how they measure marketing revenue performance, quality, and results, as well as attributing credits and leads.

Here are their top responses.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Infographics

Feeding the Mobile Sharks[Infographic]

Feeding the Mobile Sharks [Infographic]

Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...

Fast Facts: August 2014

Fast Facts: August 2014

Some quick info hits to keep you up-to-date, including the percentage of TV viewers who multitask with a second-screen device.

Email's "Dino"mite Effect on Brand Relationships [Infographic]

Email's "Dino"mite Effect on Brand Relationships [Infographic]

Proof that email isn't a prehistoric channel after all.