Infographic: Email On My Mind

Share this article:

Marketers are obsessed with email—and for good reasons. Email is often the core of their multichannel marketing campaigns, it's effective throughout the customer lifecycle, and it drives customers to action. Here, a selection of recent research on email marketing, including marketers' views on its role in their evolving strategies.


We know you love infographics. Check out some more Direct Marketing News originals.
 

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.