Infographic: Connecting marketing and sales drives performance

Share this article:

The most successful companies are the ones that closely integrate their sales and marketing practices, according to a survey by Aberdeen Group. The study found that best-in-class businesses link their CRM systems with email, campaign, and data management systems—creating a holistic view of the lead-to-close process. Doing so, the study suggests, lays the foundation for other elements of marketing and sales collaboration, like a shared definition of a qualified lead and more aligned messaging.


We know you love infographics. Check out some more Direct Marketing News originals.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Infographics

Email's Mixed Messages

Email's Mixed Messages

Email volume has increased 9% year over year in marketers' attempts to woo customers.

What Marketing Will Look Like in 2024 [Infographic]

What Marketing Will Look Like in 2024 [Infographic]

The future looks bright for interactive channels.

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

Marketers Place Personalization at the Top of the ...

But will data privacy and internal resource concerns leave them calling for their mummies?