Infocore Reintroduces Former Prentice Hall Database

Share this article:
List management and brokerage firm Infocore Inc. has assumed management of a customer database formerly owned by the defunct Prentice Hall Direct Education.


The 706,000-name file was acquired by publisher John Wiley & Sons from Prentice Hall Direct's parent company, Pearson Education, in late May. At that time, the remaining assets of Prentice Hall Direct were absorbed into Pearson.


"Prentice Hall Direct's direct marketing expertise has been integrated into the direct marketing operations of Pearson's Family Education Network," said Wendy Spiegel, spokeswoman for London-based Pearson Education. "Pearson's Penguin Putnam organization is now the publisher of the titles formerly represented by Prentice Hall Direct."


Wiley named Infocore of Encinitas, CA, as list manager for its newly acquired Prentice Hall Direct Education file earlier this month. The new name of the file is the Wiley & Jossey-Bass Direct Education Book Buyers. Wiley, Hoboken, NJ, had bought publishing company Jossey-Bass from Pearson in 1999.


The database is selectable by geography, gender, recency, business address, home address and multi-buyers. Additional selections include subject categories such as reading/English, science, social studies, math, health and special education.


The base price on the file is $115/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches