InfoBeat, Cendant Ink Marketing Deal

Share this article:
Customized e-mail news service InfoBeat announced Feb. 2 that it had struck a deal with club and franchise giant Cendant Corp. to market Cendantís online shopping service netMarket (www.netmarket.com) to InfoBeatís 2.3 million subscribers. Under the agreement, InfoBeatís home page (www.infobeat.com) will provide a link to a page that describes netMarket and offers InfoBeat subscribers a trial membership of three months for $1. After three months, membership in netMarket costs $69 per year. Also, InfoBeat will include banner ads pitching netMarket in InfoBeat subscriber e-mail. Financial details of the deal were not disclosed
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.