Info-Link's Name Leads to Mistaken Identity

Share this article:
A company that shares a virtually identical name with another firm that was expelled from the Direct Marketing Association last week said yesterday it had received several inquiries from its clients about the incident.

Info-Link Technologies Inc., Miami, received about eight phone calls and e-mails after DM News published a story June 20 in its e-mail newsletter and on its Web site about the DMA's expulsion of Infolink Technologies Ltd., Toronto. DMA members and staff accused the Toronto-based company of sending them unsolicited commercial faxes in violation of DMA ethical guidelines and U.S. federal law.

The confusion was exacerbated by the story's Miami dateline, said Jack Ellis, managing director of Miami-based Info-Link. The expulsion was announced by DMA president/CEO H. Robert Wientzen at the DMA Teleservices Conference 2003 in Miami.

There is no connection between Toronto-based Infolink and Miami-based Info-Link. The Toronto firm describes itself as "one of Canada's premier news and information disseminators," whereas Miami's Info-Link is a market research and list provider that specializes in information about outdoor recreation enthusiasts.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.