Direct Line Blog

Influential e-mail analyst David Daniels leaves Forrester

Share this article:
David Daniels, a key player in the e-mail marketing space, has left his post as VP/principal analyst at Forrester Research. According to Daniels, he will continue on in the e-mail field as a consultant and working on his next book on e-mail marketing. Daniels is co-author of the book “Email Marketing: An Hour a Day,” published by Wiley.

Forrester would not comment on Daniels' departure, but they did confirm that Shar VanBoskirk, Forrester analyst who formerly covered just e-mail but now covers digital marketing in general, will take over Daniels' role.

Daniels came to Forrester in 2008, when Jupiter Media was acquired by Forrester.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.