Influential e-mail analyst David Daniels leaves Forrester

David Daniels, a key player in the e-mail marketing space, has left his post as VP/principal analyst at Forrester Research. According to Daniels, he will continue on in the e-mail field as a consultant and working on his next book on e-mail marketing. Daniels is co-author of the book “Email Marketing: An Hour a Day,” published by Wiley.

Forrester would not comment on Daniels' departure, but they did confirm that Shar VanBoskirk, Forrester analyst who formerly covered just e-mail but now covers digital marketing in general, will take over Daniels' role.

Daniels came to Forrester in 2008, when Jupiter Media was acquired by Forrester.

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...