Influencers still doing it live

Share this article:

ICOM, a division of Epsilon Targeting, released a study yesterday with some interesting findings on influencers.

Specifically, the study found that even though social media is proliferating among consumers, influencers are still more likely to boost a brand in face-to-face or phone conversations than over social networks.

"Regardless of how infl uencers receive product information – by email, first-hand experience or in-store promotion – about 90 percent of word-of-mouth communication occurs face-to-face or via phone," the study said. "One instructive fi nding in ICOM's study is that infl uencers spend more time visiting with others, and they like to have company over as often as they can."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.