Influencer Marketing

User Content Reigns In "Straight Outta Compton" Campaign

User Content Reigns In "Straight Outta Compton" Campaign

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Marketers unleashed the trifecta of influencer marketing, user generated content, and viral marketing to promote the smash biopic.

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

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Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.

Taylor Swift Demonstrates the Power of Anti-Influencer Marketing

Taylor Swift Demonstrates the Power of Anti-Influencer Marketing

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The songstress administers #SwiftJustice against Apple Music, bringing the billion-dollar corporation to heel.

Whirlpool Taps Into People-Powered Marketing

Whirlpool Taps Into People-Powered Marketing

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In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.

Influence: The Key to an Effective Marketing Strategy

Influence: The Key to an Effective Marketing Strategy

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Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

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Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.

18 People in Marketing You May Not Know...but Should

18 People in Marketing You May Not Know...but Should

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Not all influencers are well-known; that doesn't make their impact any less potent.

The One-to-One Future Is Now

The One-to-One Future Is Now

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Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

Tool Aims to Help Brands Put Bucks Behind Trends

Tool Aims to Help Brands Put Bucks Behind Trends

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NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.

Beretta Gets More Bang From its Social Media Buck

Beretta Gets More Bang From its Social Media Buck

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Education and entertainment are Beretta's two principal missions in social media.

Word to the Wise: Influencer

Word to the Wise: Influencer

When it comes to influencers, look past the size of a person's network and into the genuine influence she has on it.

Subscribers Follow the Leader

Subscribers Follow the Leader

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T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.

Infographic: Influencers Are Brands' MVPs

Infographic: Influencers Are Brands' MVPs

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Sponsored content helps brands tackle customer engagement through community outreach.

Infographic: The Taxonomy of the Penny-Pincher

Infographic: The Taxonomy of the Penny-Pincher

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Know which customers discount your deals and which ones can't get enough.

Beyond the Hype of Influence

Beyond the Hype of Influence

How marketers can get real value from their brand advocates.

Transform Marketing Through Customer Communities

Transform Marketing Through Customer Communities

Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.

Regret, Sadness, and the Embarrassment of Wearing Out One's Welcome

Regret, Sadness, and the Embarrassment of Wearing Out One's Welcome

As professional marketers we can't be impostors; we must find a way to become (and stay) invited guests.

Fast Facts: June 2013

Fast Facts: June 2013

Some quick info hits to keep you up-to-date, including the number of marketers who are satisfied with their company's ability to measure ROI.

Standing Out: Battling a Trio of Goliaths

Standing Out: Battling a Trio of Goliaths

How do you make your company stand out when its competitors are big names like Google, Microsoft and Apple? Prezi's head of marketing was faced with this very challenge.

All Customers Are Not Created Equally in Value

All Customers Are Not Created Equally in Value

The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer.

Connect the DM Dots

Connect the DM Dots

5 easy steps to identify the "real" influencers to target in your latest direct marketing campaign.

Capturing the Attention of Influential "Prosumers"

Capturing the Attention of Influential "Prosumers"

Marketers must understand the community citizen and the democratization of the marketplace to connect with social influencers.

"Socialize" your customer data

"Socialize" your customer data

Three ways to integrate social data with other customer insight to improve direct marketing results.

How a heavily nostalgic brand can (and should) evolve its story

How a heavily nostalgic brand can (and should) evolve its story

A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly.

Influencing the influencers

Influencing the influencers

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Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.

What sets apart today's most progressive marketing agencies

What sets apart today's most progressive marketing agencies

Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.

Brands recognize the "I" in influencer in social media

Brands recognize the "I" in influencer in social media

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Companies with social marketing plans are placing increased emphasis on the importance of brand advocates.

Engaging the online influencers among your customers

Engaging the online influencers among your customers

The most powerful influencers are already customers and they're right under your nose. Here's how to find them

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