How marketers can get real value from their brand advocates.
Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.
As professional marketers we can't be impostors; we must find a way to become (and stay) invited guests.
Some quick info hits to keep you up-to-date, including the number of marketers who are satisfied with their company's ability to measure ROI.
How do you make your company stand out when its competitors are big names like Google, Microsoft and Apple? Prezi's head of marketing was faced with this very challenge.
The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer.
5 easy steps to identify the "real" influencers to target in your latest direct marketing campaign.
Marketers must understand the community citizen and the democratization of the marketplace to connect with social influencers.
Three ways to integrate social data with other customer insight to improve direct marketing results.
A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly.
Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.
Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.
Companies with social marketing plans are placing increased emphasis on the importance of brand advocates.
The most powerful influencers are already customers and they're right under your nose. Here's how to find them
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.