Hint: Your CEO's favorite movie star may not always be the best choice
Marketers, take note: This 21 year old phenom knows what she's doing
Michael Wolff's new book on the Trump White House ticks every box in the experiential marketing template
A strong influencer marketing strategy comes down to two things - accountability and analytics
Corey Silverman of BEN takes a deep dive into branded entertainment
Lawsuits are flying after the failed music event, and influencers are in lawyers' crosshairs.
Three tips from PwC's Paul Dunay
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology
Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.
Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands
Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.
A new website called Who Pays Influencers breaks down how much brands pay their influencers and artists.
Marketers at the soda brand use the power of social media influencers to drive consumer engagement.
Marketers unleashed the trifecta of influencer marketing, user generated content, and viral marketing to promote the smash biopic.
Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.
The songstress administers #SwiftJustice against Apple Music, bringing the billion-dollar corporation to heel.
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.
Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.
Not all influencers are well-known; that doesn't make their impact any less potent.
Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.
NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.
Education and entertainment are Beretta's two principal missions in social media.
When it comes to influencers, look past the size of a person's network and into the genuine influence she has on it.
T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
Sponsored content helps brands tackle customer engagement through community outreach.
Know which customers discount your deals and which ones can't get enough.
How marketers can get real value from their brand advocates.
Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.
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