In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.
Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.
Not all influencers are well-known; that doesn't make their impact any less potent.
Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.
NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.
Education and entertainment are Beretta's two principal missions in social media.
When it comes to influencers, look past the size of a person's network and into the genuine influence she has on it.
T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
Sponsored content helps brands tackle customer engagement through community outreach.
Know which customers discount your deals and which ones can't get enough.
How marketers can get real value from their brand advocates.
Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.
As professional marketers we can't be impostors; we must find a way to become (and stay) invited guests.
Some quick info hits to keep you up-to-date, including the number of marketers who are satisfied with their company's ability to measure ROI.
How do you make your company stand out when its competitors are big names like Google, Microsoft and Apple? Prezi's head of marketing was faced with this very challenge.
The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer.
5 easy steps to identify the "real" influencers to target in your latest direct marketing campaign.
Marketers must understand the community citizen and the democratization of the marketplace to connect with social influencers.
Three ways to integrate social data with other customer insight to improve direct marketing results.
A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly.
Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.
Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.
Companies with social marketing plans are placing increased emphasis on the importance of brand advocates.
The most powerful influencers are already customers and they're right under your nose. Here's how to find them
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...