Influencer Marketing

One on One: Corey Silverman on What Branded Entertainment Really Means

One on One: Corey Silverman on What Branded Entertainment Really Means

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Corey Silverman of BEN takes a deep dive into branded entertainment

Is the Fyre Festival a Turning Point for Influencer Marketing?

Is the Fyre Festival a Turning Point for Influencer Marketing?

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Lawsuits are flying after the failed music event, and influencers are in lawyers' crosshairs.

How to Build Your Thought-Leadership Campaign from Scratch

How to Build Your Thought-Leadership Campaign from Scratch

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Three tips from PwC's Paul Dunay

Influencer Marketing is Creeping into Alexa

Influencer Marketing is Creeping into Alexa

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Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

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Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

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Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

Clearing Social Content for Publishers and Brands

Clearing Social Content for Publishers and Brands

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Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

Someone Tell Twitter That Its Moment for Moments Has Passed

Someone Tell Twitter That Its Moment for Moments Has Passed

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Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.

The Costs of Influencer Marketing

The Costs of Influencer Marketing

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A new website called Who Pays Influencers breaks down how much brands pay their influencers and artists.

Dr. Pepper Makes Social Engagement Pop

Dr. Pepper Makes Social Engagement Pop

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Marketers at the soda brand use the power of social media influencers to drive consumer engagement.

User Content Reigns In "Straight Outta Compton" Campaign

User Content Reigns In "Straight Outta Compton" Campaign

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Marketers unleashed the trifecta of influencer marketing, user generated content, and viral marketing to promote the smash biopic.

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

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Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.

Taylor Swift Demonstrates the Power of Anti-Influencer Marketing

Taylor Swift Demonstrates the Power of Anti-Influencer Marketing

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The songstress administers #SwiftJustice against Apple Music, bringing the billion-dollar corporation to heel.

Whirlpool Taps Into People-Powered Marketing

Whirlpool Taps Into People-Powered Marketing

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In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.

Influence: The Key to an Effective Marketing Strategy

Influence: The Key to an Effective Marketing Strategy

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Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

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Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.

18 People in Marketing You May Not Know...but Should

18 People in Marketing You May Not Know...but Should

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Not all influencers are well-known; that doesn't make their impact any less potent.

The One-to-One Future Is Now

The One-to-One Future Is Now

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Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

Tool Aims to Help Brands Put Bucks Behind Trends

Tool Aims to Help Brands Put Bucks Behind Trends

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NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.

Beretta Gets More Bang From its Social Media Buck

Beretta Gets More Bang From its Social Media Buck

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Education and entertainment are Beretta's two principal missions in social media.

Word to the Wise: Influencer

Word to the Wise: Influencer

When it comes to influencers, look past the size of a person's network and into the genuine influence she has on it.

Subscribers Follow the Leader

Subscribers Follow the Leader

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T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.

Infographic: Influencers Are Brands' MVPs

Infographic: Influencers Are Brands' MVPs

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Sponsored content helps brands tackle customer engagement through community outreach.

Infographic: The Taxonomy of the Penny-Pincher

Infographic: The Taxonomy of the Penny-Pincher

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Know which customers discount your deals and which ones can't get enough.

Beyond the Hype of Influence

Beyond the Hype of Influence

How marketers can get real value from their brand advocates.

Transform Marketing Through Customer Communities

Transform Marketing Through Customer Communities

Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.

Regret, Sadness, and the Embarrassment of Wearing Out One's Welcome

Regret, Sadness, and the Embarrassment of Wearing Out One's Welcome

As professional marketers we can't be impostors; we must find a way to become (and stay) invited guests.

Fast Facts: June 2013

Fast Facts: June 2013

Some quick info hits to keep you up-to-date, including the number of marketers who are satisfied with their company's ability to measure ROI.

Standing Out: Battling a Trio of Goliaths

Standing Out: Battling a Trio of Goliaths

How do you make your company stand out when its competitors are big names like Google, Microsoft and Apple? Prezi's head of marketing was faced with this very challenge.

All Customers Are Not Created Equally in Value

All Customers Are Not Created Equally in Value

The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer.

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