Infiniti, Excite@Home Sign Marketing Agreement

Share this article:
Infiniti, the luxury car division of Nissan North America, and Internet service provider Excite@Home yesterday signed a three-year cross-marketing agreement.


The companies will distribute more than 4 million CD-ROMs of Excite@Home's Freelane free Internet services through Infiniti showrooms and other retail channels nationwide.


Excite@Home will promote Infiniti through its services, including prime positioning on Excite.com, banner advertising and sponsorships tied to relevant content on the Web site.


Excite@Home's 23 cable television affiliates will provide co-branded local marketing opportunities.


The companies also will sponsor Indianapolis 500 winner Eddie Cheaver and participate in local events surrounding the Indy Racing League.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.