Infiniti debuts interactive campaign, Web site for EX

Share this article:
Infiniti debuts interactive campaign, Web site for EX
Infiniti debuts interactive campaign, Web site for EX

Infiniti is driving consumers to the Web for a new interactive component to its campaign promoting the Infiniti EX.

The multichannel campaign, created with ad agency TBWA\Chiat\Day and digital/direct agency Tequila promotes the luxury crossover SUV with the slo­gan, “Ordinary is a crossover vehicle, extraordinary is a luxury crossover vehicle.” The interactive element lets consumers play with the special features in the car through 3D-rendered online video units.

“The key element of the online cam­paign was to highlight the idea of per­sonal luxury,” said Eric Haugen, copy­writer at Tequila. “You can interact with the unique features such as the around view monitor and test them out.”

To promote the online functionality, Infiniti has bought media on the MSN and Yahoo homepages. On the Web site, the car is set in the same Santorini, Greece location as the original TV spot.

“We picked an exotic location that would highlight how luxurious the car is,” said Dennis Lim, creative director at TBWA\Chiat\Day.

The campaign also includes print, on­line and augmented reality kiosks that appeared at History Channel events around the US last month.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.