Infinite Media awarded KooKoo Bear Kids

Share this article:
Infinite Media has been awarded management of the KooKoo Bear Kids lists.

Most consumers in this file are upscale mothers who turn to KooKoo Bear Kids for kids' furniture, bedding and room décor designed from a "kid's point of view." It also offers an array of gifts, soft loungewear, diaper bags and other items for the mothers themselves. The average age of buyers is 37, and their average household income is $175,000. Seventy-five percent to 80% of products sold are for girls' rooms.

The 107,759-universe list is available beginning at $115/M. Alexa Enhanced and PIP programs also are available.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.