IndustryBrains Adds Financial Sites
The Motley Fool, Kiplinger, Zacks Financial Network and Salary.com signed on to IndustryBrains' finance vertical, which also includes BusinessWeek Online and BankRate. Combined, the six sites had 12 million visitors in January, according to Nielsen//NetRatings. The sites will display IndustryBrains paid listings on related content pages.
IndustryBrains provides private-label contextual paid listings services to technology and finance Web sites. Unlike Google's widely distributed AdSense network, IndustryBrains focuses on niche sites to deliver to advertisers a more targeted audience. Advertisers can bid on specific sections of sites, such as the Kiplinger personal finance section, the entire site, or categories across the IndustryBrains network.