Industry Self-Regulation

Consumers' privacy falls on marketers

Consumers' privacy falls on marketers

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Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University Security Lab study published in July. Online ad companies, including 24/7 Real Media and AudienceScience, violated their own policies on tracking opted-out consumers, according to the research (page 3).

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Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...