industry news

Three executives out at Draftfcb

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Three Draftfcb executives are no longer with the firm, said agency spokespeople. North American President Mark Modesto, Chicago CFO Bob Mallers and North American Chief of Staff Bill McCarthy have left the company.

Slow growth ahead for direct marketing, report says

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Direct marketing spending and revenue will experience slower growth than other communications sectors, according to projections released August 10 by private equity firm Veronis Suhler Stevenson.

Viva DM

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...