Three Draftfcb executives are no longer with the firm, said agency spokespeople. North American President Mark Modesto, Chicago CFO Bob Mallers and North American Chief of Staff Bill McCarthy have left the company.
Direct marketing spending and revenue will experience slower growth than other communications sectors, according to projections released August 10 by private equity firm Veronis Suhler Stevenson.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.