Chicago-based business-to-business marketing communications agency Slack Barshinger has acquired brand consultancy and ad agency Coleman Partners.
Global media agency Mindshare has been tapped by Deere & Company's worldwide commercial and consumer equipment division of John Deere--a producer of construction and farming equipment-- to cover its national media planning and buying.
Hasler Inc., a provider of postage and handling products, has deployed two custom CRM applications from Salesforce.com with the help of software-as-a-service (SaaS) consulting firm Bluewolf. The Salesforce offerings are being used by Hasler dealers nationwide, replacing a variety of other systems and creating a standardized database throughout the company.
ThomasNet.com has launched a revamped version of its Web site to provide purchasers of industrial parts, products and services more consolidated and intuitive search functions.
Staples Inc. and Corporate Express NV have agreed to a $4.8 billion (€3.1 billion) buyout of Corporate Express by Staples. The combination of Staples and Corporate Express is expected to establish a contract business for Staples in Europe and Canada.
Cathay Pacific Airways has begun a new global marketing campaign to highlight its new cabin designs. The integrated marketing campaign is running in North America, Hong Kong and Europe to let customers know that every class of Cathay planes have been remodeled — including coach.
Global communications and technology provider Nortel is looking to harness some recent online social media buzz with its latest b-to-b push launching today.
Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend.
John Deere launched its annual spring "Deere Season" campaign for its worldwide commercial and consumer equipment division in March with the theme "Everything we've learned goes into everything we do."
Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine.
Ernan Roman discusses the role of customer engagement in the PHI's latest promotional campaign.
Yahoo is making a push to turn its fortunes around, following both layoffs at the company and the rejection of Microsoft's widely reported, unsolicited bid. Two major announcements from the company have analysts speculating about a possible revival.
Following years of declining sales, Sharper Image Corporation has filed for bankruptcy protection under chapter 11 of the Bankruptcy Code in the US Bankruptcy Court for the District of Delaware. The company said it will continue to conduct business as usual while it devotes renewed efforts to resolve operational and liquidity problems and develop a reorganization plan.
Verticals onDemand has launched a Software-as-a-service (SaaS) CRM application for pharmaceutical sales teams. "I think Software-as-a-service is obviously the way things are going," said Peter Gassner, president and CEO of Verticals onDemand.
ShopRite grocery stores have teamed up with MediaCart Holdings Inc. and Microsoft to deploy "smart," ad-serving shopping carts. "ShopRite has always been one of the players to look at technology and be an early adopter, so when this came along we were asked to partner to test it and to see if it had any merit," said Karen Meleta, spokesperson for ShopRite.
As 2007 came to a close, Apple and Wal-Mart both made headlines in the video downloading business, for different reasons.
Valpak is celebrating its 40th anniversary with a makeover that's more than skin deep. The familiar blue packet, which brings some 20 billion offers to US households annually, has a new look that includes a larger logo, a call-to-action on the front of the envelope and more space for national promotions designed to increase opening rates.
Genesys and IBM have expanded their eight-year partnership to provide new call center technology to the growing Chinese market. Under their Strategic Alliance for Contact Center Solutions, Genesys and IBM are co-developing, implementing and selling the IBM Contact Center in a Box.
Simoniz USA has selected Christopher Morgan Fulfillment Services to handle fulfillment for two upcoming direct response television campaigns starring Billy Mays.
Alexander marketing services has been selected as agency of record for Chicago Pneumatic, a provider of industrial, construction and vehicle service power tools and assembly systems.
NEW YORK - Giving away electronic books online is the way to sell more books was the consensus at the Google Unbound conference of top-level book publishers and invited authors Jan. 18 at the New York Public Library.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.