Indianapolis Star Selects Young & Laramore

Share this article:
Gannett Co. Inc.'s Indianapolis Star newspaper has named Young & Laramore as its advertising agency of record, the newspaper's first outside shop since the early 1990s.


Young beat out finalists Pearson McMahon Fletcher England, Neary Creative and Cranfill, all Indianapolis agencies, to win the newspaper's account of undetermined spend. The review lasted 10 weeks.


Young's clients include Red Gold, Goodwill Industries, First Indiana Bank, Monsoon and Steak n Shake. Billings last year were $40 million.


For The Indianapolis Star, the full-service agency will consider broadcast, direct mail and outdoor media. The newspaper seeks to ramp up brand awareness and boost circulation.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.