Indianapolis Star Selects Young & Laramore

Share this article:
Gannett Co. Inc.'s Indianapolis Star newspaper has named Young & Laramore as its advertising agency of record, the newspaper's first outside shop since the early 1990s.


Young beat out finalists Pearson McMahon Fletcher England, Neary Creative and Cranfill, all Indianapolis agencies, to win the newspaper's account of undetermined spend. The review lasted 10 weeks.


Young's clients include Red Gold, Goodwill Industries, First Indiana Bank, Monsoon and Steak n Shake. Billings last year were $40 million.


For The Indianapolis Star, the full-service agency will consider broadcast, direct mail and outdoor media. The newspaper seeks to ramp up brand awareness and boost circulation.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.