Indianapolis Fox affiliate begins cell traffic alerts

Share this article:
Indianapolis Fox affiliate begins cell traffic alerts
Indianapolis Fox affiliate begins cell traffic alerts

Indianapolis-based Fox59/WXIN-TV has teamed up with mobile marketing agency 3rd Dimension to develop Traffic Authority: Mobile, a free mobile traffic camera service for commuters and residents.

Users can download an application onto their Web-enabled mobile phones that allows them to view traffic tie-ups in real time before going on the road. The service is provided by more than 60 traf­fic cameras mounted along roadways in the area. The cameras are operated by the Indiana Department of Trans­portation (INDOT) and are part of the Intelligent Transportation System.

According to Kurt Tovey, creative ser­vices director of Fox59, the goal of Traffic Authority: Mobile is to increase branding for Fox59's four-hour morning news pro­gram. “Viewers can already tune in ‘on the fives' for weather and traffic. This is the next leap in providing traffic at any time,” he said.

Advertisements for Fox59 programs run while the selected camera loads or buf­fers on the phone, usually about five to 10 seconds.

“Our demographic is hard to access because they aren't the type of people who watch 30 second commercials,” Tovey said, “But the placement is very quick so it's not so inconvenient.”

He added that Fox59 hopes to soon have a broad rotation of advertising clients and promotional messages.

Eric Joseph, president and COO of 3rd Dimension, said his company hopes to develop more services on mobile sites. “We hope to provide Amber Alerts and other public services,” he said. “We want it to be a local media site for mobile.”

Similar services from 3rd Dimension have launched in Houston and New York. There are plans to expand the service into more markets this year.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.