Indiana, Loyola, Berry Win Gold Collegiate Echo Awards

Share this article:
Undergraduates at Indiana University in South Bend and graduate students from Loyola University in Chicago won first-place gold in the 2004 Collegiate Echo Competition organized by the Direct Marketing Educational Foundation.


In second place with silver Echo awards were undergrads from Temple University in Philadelphia and grads from CUNY Baruch College Zicklin School of Business in New York.


The bronze winners were undergrads from Creighton University in Omaha, NE, and grads from CUNY Baruch College Zicklin School of Business.


These winners focused on targeting women-owned small businesses as part of Challenge 1. The Challenge 2 section required students to prepare direct marketing campaigns to convert existing customers from paper to electronic billing.


Winners of Challenge 2 were undergrads from Berry University of Mount Berry, GA, who took both gold and silver collegiate Echo awards.


The competition was conducted during the fall 2003 and spring 2004 semesters. Nearly 150 entries from undergrad and graduate colleges nationwide were received. The collegiate Echo competition has existed for 19 years.


Advanta Corp., an issuer of business credit cards for small businesses via its Advanta Bank Corp. arm, was this year's sponsor. Previous sponsors include Hallmark Cards, Pitney Bowes, the U.S. Postal Service, Upjohn's Rogaine, Ford Motor Co., BMG Direct, Bank One, Publishers Clearing House and Mazda North America.


This year's gold award winners will receive their trophies Oct. 17 at the Direct Marketing Association's International Echo Awards ceremony in New Orleans.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.