Indiana Anti-Spam Bill Heads to Governor's Desk

Share this article:
An anti-spam bill in Indiana is headed to Gov. Frank O'Bannon's desk for his consideration.

However, as of yesterday it was unclear whether O'Bannon would sign the bill into law.

The state's House voted unanimously on Monday to accept some minor Senate changes in the bill.

House Bill 1083, sponsored by Rep. Jonathan Weinzapfel, D-Evansville, would allow recipients of unsolicited commercial e-mail in Indiana to sue senders for $500 for each piece of e-mail received in violation of the law.

It would also ban using third parties' Internet domains without their permission, misrepresenting the source of the e-mail and using false or misleading subject lines, common practices used by spammers.

Indiana's bill would also require "ADV:" to be the first four characters of the subject lines of unsolicited commercial e-mail and "ADV:ADLT" to be the first eight characters of the subject lines of adult commercial e-mail.

The bill also requires marketers to allow recipients to request their addresses be removed from their e-mail lists. After removing names from their lists, businesses would be prohibited from renting the addresses to any other businesses.

About half the states have anti-spam legislation on their books.

As a result, the Direct Marketing Association in October came out in favor of federal anti-spam legislation, reversing a long-held position.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.