Indian Novelist's Novel Approach to Promote Hong Kong Tourism

Indian novelist Chetan Bhagat promotes Hong Kong tourism to Indian audience via TV, print and digital media.

Fun fact about Hong Kong: HK is the home of kung fun movies.

There’s no other city like Asia’s world city.

Photo gallery on the “Faces of Hong Kong” website.

Bhagat explains his “Affair with Hong Kong.”

Smiling Bhagat.

One of Bhagat’s bestselling novels, “One Night @ the Call Center.”

Award-winning Indian novelist Chetan Bhagat takes consumers on a virtual tour of his favorite Hong Kong haunts as well as attractions new to the 
city to showcase Hong Kong's appeal as "Asia's World City," boasting a fusion of Eastern and Western elements.

Latest Slideshows

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

DMNews App

Company of the week


R2C Group

R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.

Find out more here »

Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.