India

Perspective from India: Creating a global services brand

Perspective from India: Creating a global services brand

It's important to contextualize brands in the countries in which they were born—at least until they are truly accepted as global brands.

Sorrell: This is the decade of Latin America

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Latin American consumers, business and media are critical to marketers' long-term growth, said Sir Martin Sorrell, CEO of holding company WPP Group, on September 20 at the "Brasil Inc 2011" event in New York.

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Anderson Direct and Digital

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Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...