Index: Fewer donate, but they dig deeper
Nicole Smith
February 09 2007
The Target Analysis Group Quarterly Index of National Fundraising Performance found a 2.4 percent median decline in donors for the first three quarters of 2006 compared with the same period in 2005.
As in the previous two quarters of 2006, Q3 donor counts decreased because of declining acquisition of new donors and declining retention and reactivation rates. However, revenue received per donor rose 2.4 percent over the same period, making Q3 year-to-date revenue essentially stagnant versus the same period in 2005, with a median decline of 0.6 percent.
Target Analysis Group delivers data-driven, collaborative solutions to help nonprofits maximize their fundraising potential.
The Cambridge, MA, company reported that donor counts were down in all five industry sectors analyzed in the index. One explanation is that an exceptional fundraising period occurred the year before, including relief for victims of the Indian Ocean tsunami of December 2004 and Hurricane Katrina in 200
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