Independent Group Rebrands As InChord

Share this article:
The Gerbig, Snell/Weisheiser group, an independent marketing communications network, yesterday said that it has created a new umbrella identity, inChord Communications Inc.


With the new name, the group seeks to grow awareness of the range of services offered by its six constituent agencies. The new name will not affect ownership or management structures.


InChord will comprise flagship Gerbig, Snell/Weisheimer & Associates Inc., a full-service advertising and public relations agency, and interactive shop Blue Diesel, both Westerville, OH, and product management outsourcing company Creative Healthcare Solutions, Scottsdale, AZ. The group also includes Palio Communications, a full-service ad agency in Saratoga Springs, NY; S.G. Madison, a medical education and communications shop in Irving, TX; and Health Process Management, a Doylestown, PA, data analytics and management company.


InChord, which will also be based in Westerville, has more than 525 employees and reported group billings last year of an estimated $500 million.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.