Increasing Audience Engagement Through Video Storytelling: 9 Ways to Get Their Attention...and Keep It!
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Thursday, September 26
2:00 - 3:00 p.m. ET
Digital audiences have little attention to spend with you. In fact, when visitors hit your website you may have only a few seconds to grab their attention and get them engaged. Words? They don't cut it alone. But with video as part of your story you can not only get their attention, you can keep it to build a deep and intimate relationship. This webcast helps you understand why video is so powerful as part of your marketing story and 9 things you have to do to make sure your video is compelling, engaging, exciting and attention grabbing!
Kirby Wadsworth, Chief Marketing Officer, Limelight Networks
Kirby Wadsworth brings over two decades of marketing and industry experience to Limelight Networks, including over 10 years of executive marketing roles at both public and private companies. Prior to joining Limelight, Wadsworth held the position of Vice President, Global Marketing for F5 Networks, Inc. where he was instrumental in transforming the company from technology to solutions and ultimately to strategic marketing, while contributing to the company's dynamic growth from less than $400million to over $1b in revenue during his tenure. Mr. Wadsworth also served in executive marketing and business development roles at Acopia Networks (acquired by F5), Revivo (acquired by Symantec), Storability (acquired by StorageTek), Compaq (acquired by HP) and Digital Equipment Corporation (acquired by Compaq). Mr. Wadsworth holds an MBA from the J.L. Kellogg Graduate school of Management at Northwestern University, and BS in Information Systems from Northeastern University.